LADWP NO WATER 2050

With the intention of rebranding the LADWP, research led to a discovery of studies that predict that we could run out of our supply of drinkable water by the year 2050 if our current daily habits with water persist. This sparked a campaign design for the LADWP that eventually evolved into centering around the idea of creating a sense of horror into LA customers to make them rethink their water usage. The campaign would consist of posters, a trailer played before feature films at movie theaters, an interactive installation concept, an incentive program where customers who limited their water usage to a certain amount would be given access to a music festival, and LADWP packets that aimed to promote more ways to cut back on water usage.