FASHION + TEXTILE MUSEUM
The Fashion & Textile Museum (FTM) in London is rooted in contemporary fashion, textiles and jewelry. FTM does not have a permanent display, but offers engaging temporary exhibitions and displays throughout the year which allows the museum to showcase a rich variety of contemporary fashion and textile items. The approach to re-branding this museum was to create an identity with ties to fashion, textiles, and the ever changing nature of fashion.
The logo mark is representative of stitching, and can translate into the idea of a pattern when repeated in rows and columns next to each other.